Futuristic and transformative, NMD marks the next chapter of three-stripes design. Designed for a nomadic lifestyle without boundaries, the NMD fuses iconic adidas Originals DNA with breakthrough technology. Micro-engineered BOOST™ and Primeknit fabrications meet a bold visual language that pays homage to moments from the brand’s collective memory.
This season the NMD_CS2 PK takes center stage with full-length BOOST™ and material innovation in the form of a one-piece construction in fully engineered Primeknit. Ever progressive, the product is crafted with a Shadow Knit technique and features the Japanese Sashiko stitching method, a form of decorative reinforcement stitching. Tonal uppers with engineered patterns are finished off with embroidered tactile colour pops, and a signature NMD heel pull.
Along with the NMD_CS2 PK, this season we see new iterations of the NMD_R2 featuring patterned Primeknit uppers and striking graphics for men and women.
Quintessentially adidas Originals, yet unmistakably new, tactile and technical.
NMD dropped on 13 July and available from adidas.co.za, adidas Originals stores and selected retailers. The NMD_R2 is priced from R2 499.00 and the NMD_CS2 PK is priced at R2999.00. AREA3 CPT ‘17Check in. Create. Publish.
To the support the launch of three key product stories in June, July and August adidas Originals presents AREA3 CPT ’17.
A co-creation space underpinned by design, supported by a real time publishing approach and powered by the youth of South Africa. AREA3 CPT ’17offers a space and platform for the youth to engage with the brand, reinterpret key product stories and experience a real life creative industry environment. The end goal?
To inspire young creatives with adidas and ignite their passion to create. The studio is open from Friday – Sunday each week. Young creators can book a 30min slot on a Friday from 2pm-5pm to run through their concepts with Gabbirielle Kannemeyer. Shoots take place on Saturday and Sunday and booking is essential.
Email the space manager [email protected] book a slot. Keep an eye on www.area3.co.za for more information on Talks and Workshops hosted every Friday evening.103 Bree Street, Cape Town www.adidas.co.za http://www.area3.co.za/cpt17 #NMD #adidasOriginals @adidasOriginals @adidasza