A model presents a creation by designer Katrina Chalifoux named 'Kendall' during the 10th annual toilet paper wedding dress contest in Midtown, New York. REUTERS/Adrees Latif
A model presents a creation by designer Katrina Chalifoux named 'Kendall' during the 10th annual toilet paper wedding dress contest in Midtown, New York. REUTERS/Adrees Latif
Susan Brennan of Orchard Lake, Michigan is helped by an assistant during the toilet paper wedding dress contest. Brennan won the contest for her dress named 'Romance on a Roll' which transforms from a wedding to party dress. REUTERS/Adrees Latif
Susan Brennan of Orchard Lake, Michigan is helped by an assistant during the toilet paper wedding dress contest. Brennan won the contest for her dress named 'Romance on a Roll' which transforms from a wedding to party dress. REUTERS/Adrees Latif
Susan Brennan wears her creation named 'Romance on a Roll' as she speaks to the media at the 10th annual toilet paper wedding dress contest. REUTERS/Adrees Latif
Susan Brennan wears her creation named 'Romance on a Roll' as she speaks to the media at the 10th annual toilet paper wedding dress contest. REUTERS/Adrees Latif
Susan Brennan  presents her dress named "Romance on a Roll" after taking first prize at the 10th annual toilet paper wedding dressREUTERS/Adrees Latif
Susan Brennan presents her dress named "Romance on a Roll" after taking first prize at the 10th annual toilet paper wedding dressREUTERS/Adrees Latif
Susan Brennan of Orchard Lake, Michigan presents her creation named "Romance on a Roll"   REUTERS/Adrees Latif
Susan Brennan of Orchard Lake, Michigan presents her creation named "Romance on a Roll" REUTERS/Adrees Latif
Designer and model Susan Brennan of Orchard Lake, Michigan is helped by an assistant while modeling during the 10th annual toilet paper wedding dress contest  REUTERS/Adrees Latif
Designer and model Susan Brennan of Orchard Lake, Michigan is helped by an assistant while modeling during the 10th annual toilet paper wedding dress contest REUTERS/Adrees Latif
Designer and model Susan Brennan.  REUTERS/Adrees Latif
Designer and model Susan Brennan. REUTERS/Adrees Latif
A model presents a creation by designer Mimoza Haska of Surfside Beach, South Carolina REUTERS/Adrees Latif
A model presents a creation by designer Mimoza Haska of Surfside Beach, South Carolina REUTERS/Adrees Latif
A model (R) presents a creation by designer Frank Cazares of Anaheim, CaliforniaREUTERS/Adrees Latif
A model (R) presents a creation by designer Frank Cazares of Anaheim, CaliforniaREUTERS/Adrees Latif
Model Melissa August, right, wears a dress named 'Audrey' by designer Amber Mills. REUTERS/Adrees Latif
Model Melissa August, right, wears a dress named 'Audrey' by designer Amber Mills. REUTERS/Adrees Latif
A model presents a creation by designer Frank Cazares of Anaheim, California REUTERS/Adrees Latif
A model presents a creation by designer Frank Cazares of Anaheim, California REUTERS/Adrees Latif
Models prepare to present creations during the 10th annual toilet paper wedding dress contest in Midtown, New York.  REUTERS/Adrees Latif
Models prepare to present creations during the 10th annual toilet paper wedding dress contest in Midtown, New York. REUTERS/Adrees Latif
Designer Lupe Andrade,right, of Winnetka, California puts the final touches on her creation worn by model Rosalie Burke named 'Elizabeth'   REUTERS/Adrees Latif
Designer Lupe Andrade,right, of Winnetka, California puts the final touches on her creation worn by model Rosalie Burke named 'Elizabeth' REUTERS/Adrees Latif
A model presents a creation by designer Katrina Chalifoux named 'Kendall' during the 10th annual toilet paper wedding dress contest REUTERS/Adrees Latif
A model presents a creation by designer Katrina Chalifoux named 'Kendall' during the 10th annual toilet paper wedding dress contest REUTERS/Adrees Latif
Designer Julie Hass, right, of Stockton, Illinois puts the final touches on her creation worn by Jewel Howard of Iowa named 'Jubilee'.    REUTERS/Adrees Latif
Designer Julie Hass, right, of Stockton, Illinois puts the final touches on her creation worn by Jewel Howard of Iowa named 'Jubilee'. REUTERS/Adrees Latif
A model presents a creation by designer Luis Razo of Chicago, Illinois during the 10th annual toilet paper wedding dress contest  REUTERS/Adrees Latif
A model presents a creation by designer Luis Razo of Chicago, Illinois during the 10th annual toilet paper wedding dress contest REUTERS/Adrees Latif
A model wearing a creation by designer Terri Glover named 'Whimsy' holds a bouquet of flowers during the 10th annual toilet paper wedding dress contest in Midtown, New York.   REUTERS/Adrees Latif
A model wearing a creation by designer Terri Glover named 'Whimsy' holds a bouquet of flowers during the 10th annual toilet paper wedding dress contest in Midtown, New York. REUTERS/Adrees Latif
A model presents a creation by designer Terri Glover. REUTERS/Adrees Latif
A model presents a creation by designer Terri Glover. REUTERS/Adrees Latif
Designer Lupe Andrade of Winnetka, California puts the final touches on her creation worn by model Rosalie Burke named 'Elizabeth'. REUTERS/Adrees Latif
Designer Lupe Andrade of Winnetka, California puts the final touches on her creation worn by model Rosalie Burke named 'Elizabeth'. REUTERS/Adrees Latif
Model Jewel Howard of Iowa presents a creation named 'Jubilee' by designer Julie Hass during the 10th annual toilet paper wedding dress contest in Midtown, New York June 12, 2014. The materials used to make the dress include 25 rolls of Charmin Ultra Soft, three rolls of Charmin Ultra Strong, glues, duct tape, strapping tape, glitter tape and thread. There was something old, something new, something borrowed and something double-ply for 10 designers who battled it out on Thursday for $10,000 and the top prize in the 10th annual toilet paper wedding dress contest held in New York City.   REUTERS/Adrees Latif  (UNITED STATES - Tags: ENTERTAINMENT SOCIETY FASHION)
Model Jewel Howard of Iowa presents a creation named 'Jubilee' by designer Julie Hass during the 10th annual toilet paper wedding dress contest in Midtown, New York June 12, 2014. The materials used to make the dress include 25 rolls of Charmin Ultra Soft, three rolls of Charmin Ultra Strong, glues, duct tape, strapping tape, glitter tape and thread. There was something old, something new, something borrowed and something double-ply for 10 designers who battled it out on Thursday for $10,000 and the top prize in the 10th annual toilet paper wedding dress contest held in New York City. REUTERS/Adrees Latif (UNITED STATES - Tags: ENTERTAINMENT SOCIETY FASHION)
Model Melissa August presents a creation named 'Audrey' by designer Amber Mills.   REUTERS/Adrees Latif
Model Melissa August presents a creation named 'Audrey' by designer Amber Mills. REUTERS/Adrees Latif

New York - There was something old, something new, something borrowed and something double-ply for 10 designers who battled it out for $10 000 (about R100 000) and the top prize in the 10th annual toilet paper wedding dress contest held in New York City.

The elaborate gowns, headpieces, purses and lacey veils showed off at the competition could be made of nothing but rolls of Charmin Ultra Soft toilet paper, and materials like glue, tape and thread, organisers of the event by Cheap-Chic-Weddings.com said.

“I am blown away,” said Kate Pankoke, a contest judge who also owns Elaya Vaughn Bridal and was a contestant on seasons 11 and 12 of the reality television show Project Runway.

“It's really impressive what they can get toilet paper to do,” she said.

The gowns - some long and flowing and others cut off above the knees - were adorned with intricate toilet paper pearls and flowers.

The winning dress, named Romance on a Roll and crafted by 28-year-old Susan Brennan of Orchard Lake, Michigan, took some 20 rolls to craft.

The ornate, full-length gown was dotted with complex floral and lace designs, and could be detached at the waist to reveal a 1920's flapper-inspired dance dress underneath.

It took a month of work, said Brennan, who co-owns the online boutique Fare Oak and is a professional cheerleader for the Detroit Pistons.

“There was toilet paper everywhere,” she said.

But the work was well worth it for the three-time winner, with her dress earning the $10 000 prize.

“It's not even fully hit me yet,” Brennan said. “I'm just ecstatic.”

Laura Gawne and Susan Bain started the contest a decade ago as a way to promote their website, Cheap-Chic-Weddings.com. Initially they received just a handful of submissions, but 10 years later the pair had to sort through 1 491 entrants to crown a winner.

“The bar has risen every year,” Gawne said. “This contest has just taken on a life of its own.”

The contest, complete with a runway judging, was held on the rooftop balcony of the Sanctuary Hotel in Manhattan and was sponsored by Procter & Gamble's Charmin toilet paper. - Curtis Skinner, Reuters