Global Sports Brand PUMA and visionary Naturel are back with the collaboration’s second season, to hits stores in Spring-Summer ’18. Known for
his angular, disruptive “vector-art” style that blurs the lines between art, politics, music, sneakers and sports, Naturel is a graphic artist with a cult following transcending societies and subcultures.
While still focusing on Naturel’s iconic art form, the SS’18 collection raises the bar of streetwear design. Expect more abstract, standalone graphics true to Naturel’s style, mixed with PUMA classic and progressive silhouettes. Featuring futuristic, angular skeleton graphics on both key footwear and apparel, the collection is set to release in two drops with the first launching in February followed by the second in April 2018.
PUMA X Naturel 03. Picture: Supplied.
Both drops draw inspiration from the X-Ray with Naturel’s iconic graphic DNA applied in skeleton format, boasting contrasting colour palettes. The first drop features black and red hues, while the second drop takes on silver birch and olive green.
Hero sneaker styles include the progressive TSUGI evoKNIT Sock NATUREL and classic court silhouette the Suede NATUREL. All footwear pieces feature a translucent out-sole revealing a skeleton foot graphic.
PUMA X Naturel 06. Picture: Supplied.
The PUMA x NATUREL collection’s first drop hits stores on February 24, followed by the second drop in April. The sought-after collection will be
available to purchase at PUMA SELECT, X-Trend Store, Anatomy and Superbalist.