In an industry of fast fashion and mass production, it’s always refreshing when you come across a brand that offers beautiful and authentic designs.
Taz Watson, the brainchild and designer behind the KiiRA jewellery brand is a South African, third-generation gemologist who is as passionate about her homeland as she is about gemstones and jewellery.
Watson’s designs are a celebration of Africa’s natural beauty, diversity and the potential that exists within the land and its people.
Not only does she value the importance of providing beautiful, authentic and genuine jewellery, but she deeply cherishes the need for ethical business practices and sustainability.
KiiRA is an authentically African fine jewellery brand inspired by the exquisitely diverse people, colours and vistas of the African continent. Each piece of their jewellery celebrates a unique part of Africa through striking designs that are brought to life by alluring gemstones and diamonds sourced from the continent’s abundant underground treasure chests.
We spoke to Watson to find out more about her passion and vision.