Reactions to the #CoolestMonkeyintheJungle #HM backlash

The white kid is seen wearing a orange hoodie with the writing "Mangrove Jungle Survival expert" and the black kid is seen wearing a green hoodie with the writing "Coolest Monkey in the Jungle"

The white kid is seen wearing a orange hoodie with the writing "Mangrove Jungle Survival expert" and the black kid is seen wearing a green hoodie with the writing "Coolest Monkey in the Jungle"

Published Jan 9, 2018

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The white kid is seen wearing a orange hoodie with the writing "Mangrove Jungle Survival expert" and the black kid is seen wearing a green hoodie with the writing "Coolest Monkey in the Jungle" Swedish multinational clothing-retail company H & M (Hennes & Mauritz) has been thrown into the hot coals and is currently receiving major social media backlash for their children's hoodie advert. The fast-fashion retailer sells clothing for men, women, teenagers and children. The online campaign features two kids, a white kid who is seen wearing a orange hoodie with the writing "Mangrove Jungle Survival expert" and the black kid who is wearing a green hoodie with the writing "Coolest Monkey in the Jungle". The company is accused of being racist and lacking in diversity. While some are calling for a boycott others are demanding a detailed explanation on how and why the advert was approved. 

The image of the black kid has since been removed from their website and the retailer has issued an apology; 

Amelia-May Woudstra from H&M group’s press and communications department said: “We sincerely apologise for offending customers with an image of a printed hooded top that was published on selected global online channels."The image has been removed from all online channels and the product will not be for sale in South Africa."

Here is how some celebs and the public reacted to the debacle ;

woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore... pic.twitter.com/P3023iYzAb

— The Weeknd (@theweeknd) January 8, 2018

. @hm this is inappropriate, offensive, and racist. Why is the white kid "a jungle survivor" and the black kid the "coolest monkey in the jungle"? How do you think this is okay? REMOVE this and the clothing piece. This is completely distasteful! #racist #hm https://t.co/uati7eI0Io pic.twitter.com/WSF9Wiksio

— Selene Arianela (@ArianelaSelene) January 8, 2018

That one Black Marketing intern at H&M coming into work this week like... #HM pic.twitter.com/xLWcXCxi7D

— NUFF (@nuffsaidNY) January 8, 2018

This is how this beautiful child should be shown @hm

Get it right.....✊🏾 #HM pic.twitter.com/mYwc7LH8RA

— Ambitious_Writer (@Nyikia_N) January 8, 2018

The little boy face in the orange speaks for itself. #hmracist #HM pic.twitter.com/XQPEdGu1B5

— John J Weathersby (@sorajai27_j) January 9, 2018

Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful. pic.twitter.com/QVaxgngwh1

— Diddy (@Diddy) January 8, 2018

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