The white kid is seen wearing a orange hoodie with the writing "Mangrove Jungle Survival expert" and the black kid is seen wearing a green hoodie with the writing "Coolest Monkey in the Jungle"
The white kid is seen wearing a orange hoodie with the writing "Mangrove Jungle Survival expert" and the black kid is seen wearing a green hoodie with the writing "Coolest Monkey in the Jungle"
Swedish multinational clothing-retail company  H & M (Hennes & Mauritz) has been thrown into the hot coals and is currently receiving major social media backlash for their children's hoodie advert. The fast-fashion retailer sells clothing for men, women, teenagers and children. The online campaign  features two kids, a white kid who is seen wearing a orange hoodie with the writing "Mangrove Jungle Survival expert" and the black kid who is wearing a green hoodie with the writing "Coolest Monkey in the Jungle". The company is accused of being racist and lacking in diversity. While some are calling for a boycott others are demanding a detailed explanation  on how and why the advert was approved. 

The image of the black kid has since been removed from their website and the retailer has issued an apology; 

Amelia-May Woudstra from H&M group’s press and communications department said: “We sincerely apologise for offending customers with an image of a printed hooded top that was published on selected global online channels."The image has been removed from all online channels and the product will not be for sale in South Africa."


Here is how some celebs and the public reacted to the debacle ;