Amelia-May Woudstra from H&M group’s press and communications department said: “We sincerely apologise for offending customers with an image of a printed hooded top that was published on selected global online channels."The image has been removed from all online channels and the product will not be for sale in South Africa."
Here is how some celebs and the public reacted to the debacle ;
.@hm this is inappropriate, offensive, and racist. Why is the white kid "a jungle survivor" and the black kid the "coolest monkey in the jungle"? How do you think this is okay? REMOVE this and the clothing piece. This is completely distasteful! #racist #hm https://t.co/uati7eI0Io pic.twitter.com/WSF9Wiksio
Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful. pic.twitter.com/QVaxgngwh1