The past weekend was full of festivities, including the Ray-Ban 2018 holiday campaign, 'Proud to Belong' which took place at Neighbourgoods Market.
The event which was family focused saw a lot of entertainment, including live performances from our local musos such as Nonku Phiri, Reason, Majozi, Lelowhatsgood, Moonchild Sanelly, Spoek Mathambo and Batuk.
'Proud To Belong' is a campaign built on returning to your roots, where you belong, and with that, rediscovering your sense of self. A sense of place and identity are linked, but more important than geography is what and who you find there, and how they can define you.
For this holiday season, Ray-Ban is creating a story by relaunching two of its seminal hero styles, the Meteor and the Nina – born in the 1960s. The Meteor is practical, modern yet rooted in nostalgia. It’s America coming alive in a post-war era. It’s the jazz player blowing for his life at the Village Vanguard.
Moonchild and Reason. Picture: Supplied
The Nina is about being who you want to be with people who understand you.
Comprised of a sharp cat-eye frame, a keyhole bridge and iconic rivets, this is the spirit of 1960s sensuality distilled into eyewear.
It’s the French bombshell sipping spritz in a Roman palazzo. It’s the filmstar walking the pavement in the eye-line of a paparazzo.
Reason and Friends at Ray-Ban relaunch. Picture: Supplied
They come in distinct tortoiseshell prints, acutely coloured lenses in a flattering palette of washed violet, yellow or orange, small markers of individuality.