The past weekend was full of festivities, including the Ray-Ban 2018 holiday campaign, 'Proud to Belong' which took place at Neighbourgoods Market.
The event which was family focused saw a lot of entertainment, including live performances from our local musos such as Nonku Phiri, Reason, Majozi, Lelowhatsgood, Moonchild Sanelly, Spoek Mathambo and Batuk.
'Proud To Belong' is a campaign built on returning to your roots, where you belong, and with that, rediscovering your sense of self. A sense of place and identity are linked, but more important than geography is what and who you find there, and how they can define you.
For this holiday season, Ray-Ban is creating a story by relaunching two of its seminal hero styles, the Meteor and the Nina – born in the 1960s. The Meteor is practical, modern yet rooted in nostalgia. It’s America coming alive in a post-war era. It’s the jazz player blowing for his life at the Village Vanguard.
The Nina is about being who you want to be with people who understand you.
Comprised of a sharp cat-eye frame, a keyhole bridge and iconic rivets, this is the spirit of 1960s sensuality distilled into eyewear.
It’s the French bombshell sipping spritz in a Roman palazzo. It’s the filmstar walking the pavement in the eye-line of a paparazzo.
They come in distinct tortoiseshell prints, acutely coloured lenses in a flattering palette of washed violet, yellow or orange, small markers of individuality.