South Africa’s most acclaimed fashion designer David Tlale, celebrated 15 years of the David Tlale brand with More is More, his latest collection, which showcased during Mercedes Benz Fashion Week in Johannesburg.
Defying all conventional moulds, Tlale surprised guests with an impromptu musical performance by Musa Mashiane and the Thoto band, lifelike mannequin installations, and a runway show where over 45 looks unveiled the creativity and innovation Tlale is known for. Alluding to the electric spirit of Paris’ Golden Age, the grand finale concluded in the ultimate blend of fashion and glamour when guests followed the models to the after party where they continued to toast to Tlale’s glorious achievements with his signature Courvoisier® Noir cocktail.
“I wanted to create a journey where guests can walk through an installation of celebration of the 15 years of our brand, which includes our partnership with Courvoisier® and collaboration with Jockey. At the same time we’re also celebrating our optimism for the future and setting the tone of years to come, where more is more, more length, more volume, more drama!”, explains Tlale.
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Guests in attendance included former miss South Africa, Candice Abrahams, 5FM DJ Ismail Abrahams, Uju Chimezie, and the muse of Tlale’s collection, former Miss SA Tatum Keshwar, who also modelled in show.
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More is More took its departure point from fashion’s most legendary interior designer and international style icon, Iris Apfel’s ostentatious manner of accessorising and bold use of colour. This was evident in the collection’s bold use of vibrant colours (bright pink, yellow, blue and green), and multitude of textures (lace, twill, mesh and features). As for the designs itself, guests saw voluminous cuts, overwhelming silhouettes and very long, floor grazing hemlines, which were masterly combined with Tlale’s distinguished “African Chic” design aesthetic and exclusive African prints.
“The objective of this collection is to celebrate the power of women, who I see coming through very strongly in leadership and entrepreneurial roles. Even the menswear designs have feminine touches coming through in support of the women’s powerful look, making them strong and sexy,” says Tlale.
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“David Tlale epitomises the opulence of Courvoisier®. We were honoured to celebrate this moment with him, being his 15th anniversary. His innovative craftsmanship dares to stand out from the conventional, building a legacy together with the cognac house’s identity,” says Daniel Hawkins, Managing Director of ABV Brands.
This collection will create a journey of luxury in African fashion, when it travels from Africa to Paris where it will be introduced to Europe later this year - a clear reminder that more, really is more.