Superbalist and Spree.com will be combined into one fashion destination-under the Superbalist name. The official launch will be in October where they will offer hundreds of brands, thousands of styles, better pricing and a comprehensive variety of sizes.
This emergence doesn’t come with much change as Claude Hanan and Luke Jedeikin, the current Co-CEO’s of Superbalist will continue in their positions now heading up the combined entity-while existing Spree.co.za customers will have their account and order history seamlessly migrated to the Superbalist.com platform.
Oozing swag. Picture: Supplied.
“Merging South Africa’s two leading online fashion brands, Spree.co.za and Superbalist.com has created a powerhouse in fashion. Our merchandise mix will cater to all South African shoppers with basics, classics, high fashion, street gear and plus-size ranges all being part of the extensive offering,” said Claude and Luke.
However, Claude and Luke maintain that the decision to go with the Superbalist.com brand was not an easy one because both brands have strong equity.
“Regardless of the name we trade under, the most important aspect of our business remains great customer experience. The Superbalist.com brand and business is built on the simple principle that the customer comes first, and this will not change in the future.”
The cool kids looking fancy. Picture: Supplied.
Until the crossover takes place early next month, both websites will continue to operate as normal.