The new MOSCHINO [tv] H&M collection. Picture: Supplied.
MOSCHINO’s creative director, Jeremy  Scott has gathered his family of friends to be part of the  MOSCHINO [tv] H&M lookbook-  to show the positivity, love and diversity. 

Colour popping in MOSCHINO [tv] H&M. Picture: Supplied. 

Shot and styled by Scott’s long-term collaborator's,  photographer Marcus Mam and stylist, Carlyne Cerf de Dudzeele- the  MOSCHINO H&M lookbook is filled with  pop glamour, street attitude and humour. 

Swag: Unleashing all the street style attitude in the MOSCHINO [tv] H&M collection. Picture: Supplied. 

“Whenever I design, I think about my friends. The MOSCHINO [tv] H&M lookbook  is like a party; celebrating the fun, the pop, the creativity and the energy of the  people and the collection,” says Scott. 

H&M has also launched MOSCHINO [tv] H&M giphy stickers on Instagram Stories,  Snapchat and iMessenger for users to add to their own content as well as  animated logos and emblems from the collection. 

Bending the fashion rules with MOSCHINO [tv] H&M. Picture: Supplied. 

The MOSCHINO [tv] H&M collection will be available in the Sandton  and V&A Waterfront stores as of November 8.