In 2018, women are becoming increasingly body-confident, and their choice in clothing reflects this. Supplied pic.
In 2018, women are becoming increasingly body-confident, and their choice in clothing reflects this. Supplied pic.

These curvy Instagrammers are flames

By Nontando Mposo Time of article published Jan 30, 2018

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Over the years, women have been subjected to what society deems “the perfect body”. If women didn’t fall within the narrow size curve of a retailers’ standard offering, then they could forget about finding an outfit that made them look – and feel – great. But thanks to increasing globalisation, the rise of feminism, and the desire for authenticity and accessibility in retailers’ marketing and product offerings – that’s changing. 

Farewell to fuller ranges:  The future of fashion has fewer labels. There will be a move away from a separate “plus size” range intended for anyone larger than a size 38. Instead, standard ranges will be extended to cater for a greater variety of body types. 

Reveal, not conceal: In 2018, women are becoming increasingly body-confident, and their choice in clothing reflects this. For those who wear larger sizes, there is less demand for baggy blouses and trousers that hide the shape. Women will be embracing a more fitted silhouette that is designed to celebrate the body. 

Bigger and bolder is better: Colours are brighter and prints are bolder. South Africans are flaunting their dissent by donning beautiful neutrals and nudes, chunky stripes and exciting prints.


 ● Shop the looks at www.ackermans.co.za


These fuller figure Instagrammers are flames: 





Fat. Unbothered. Happy. crop top from @lee_bex

A post shared by fat gal yoncé (@thickleeyonce) on

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