Over the years, women have been subjected to what society deems “the perfect body”. If women didn’t fall within the narrow size curve of a retailers’ standard offering, then they could forget about finding an outfit that made them look – and feel – great. But thanks to increasing globalisation, the rise of feminism, and the desire for authenticity and accessibility in retailers’ marketing and product offerings – that’s changing.
Farewell to fuller ranges:
The future of fashion has fewer
labels. There will be a move away
from a separate “plus size” range
intended for anyone larger than a
size 38. Instead, standard ranges will
be extended to cater for a greater
variety of body types.
Reveal, not conceal:
In 2018, women are becoming
increasingly body-confident, and
their choice in clothing reflects
this. For those who wear larger
sizes, there is less demand for baggy
blouses and trousers that hide the
shape. Women will be embracing
a more fitted silhouette that is
designed to celebrate the body.
Bigger and bolder is better:
Colours are brighter and prints
are bolder. South Africans
are flaunting their dissent by
donning beautiful neutrals
and nudes, chunky stripes and
exciting prints.
● Shop the looks at
These fuller figure Instagrammers are flames:
Fat. Unbothered. Happy. crop top from @lee_bex
A post shared by fat gal yoncé(@thickleeyonce) on Jan 27, 2018 at 8:35am PST
A post shared by Frenchie(@deborahmutund) on Jan 28, 2018 at 8:40am PST
A post shared by J U N E T T E S Y S T E R ™🇿🇦(@junetteva01) on Nov 14, 2017 at 6:32pm PST