In 2018, women are becoming increasingly body-confident, and their choice in clothing reflects this. Supplied pic.

Over the years, women have been subjected to what society deems “the perfect body”. If women didn’t fall within the narrow size curve of a retailers’ standard offering, then they could forget about finding an outfit that made them look – and feel – great. But thanks to increasing globalisation, the rise of feminism, and the desire for authenticity and accessibility in retailers’ marketing and product offerings – that’s changing. 

Farewell to fuller ranges:  The future of fashion has fewer labels. There will be a move away from a separate “plus size” range intended for anyone larger than a size 38. Instead, standard ranges will be extended to cater for a greater variety of body types. 

Reveal, not conceal: In 2018, women are becoming increasingly body-confident, and their choice in clothing reflects this. For those who wear larger sizes, there is less demand for baggy blouses and trousers that hide the shape. Women will be embracing a more fitted silhouette that is designed to celebrate the body. 

Bigger and bolder is better: Colours are brighter and prints are bolder. South Africans are flaunting their dissent by donning beautiful neutrals and nudes, chunky stripes and exciting prints.


 ● Shop the looks at www.ackermans.co.za


These fuller figure Instagrammers are flames: 





Fat. Unbothered. Happy. crop top from @lee_bex

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