Trenery’s sustainability journey
The Australian fashion brand has taken a proactive approach in improving traceability through the supply chain and sourcing more materials that have been farmed or harvested using socially and environmentally responsible practices.
Because of their reliance on natural fibres, Trenery has partnered with the Better Cotton Initiative to transform cotton production globally. The initiative helps farmers grow cotton in a way that protects the environment and improves the livelihoods of farming communities.
They are also working towards using more Global Organic Textile Standard-certified organic cotton in their collections, which is grown without toxic chemicals and uses less water than conventional methods. Any water waste is then recycled, thus further reducing the environmental and social footprint.
Trenery will soon launch an organic linen range, which must adhere to the same strict environmental standards and audits as organic cotton. For A/W17 Trenery continued their partnership with Italian yarn spinners Filpucci to produce a range of elevated knitwear made from regenerated cashmere with a hint of extrafine merino wool. Ninetyfive cashmere is created from post-consumer pure fibres derived from knitted industrial surplus that has a lower environmental impact but is just as soft, luxurious and lofty as virgin cashmere.
This season the brand also launched a capsule range of weekend ready outerwear quilted with Thermore® Ecodown®, alternative to down padding that uses fibres made entirely from recycled plastic water bottles.
Other ongoing initiatives that Trenery support include natural straw hats produced by Pachacuti, a Fair Trade-certified organisation that aims to empower female artisans in Ecuador, and hand block printed designs produced by the Tharangini studio in Bangalore, India, a studio’s whose philosophy is to employ and upskill as many local craftspeople as possible and continue a century-old pattern-making tradition.
Trenery, as part of the wider Country Road Group, is dedicated to maintaining high ethical standards throughout the supply chain as part of a broader commitment to embedding sustainability into the business. Any suppliers Trenery work with are required to comply with the high ethical standards contained in the Country Road Group Code of Labour Practice and undergo ongoing independent social compliance audits.