British fashion brand Missguided, who recently unveiled mannequins that have Vitiligo, got the inspiration from models Winnie Harlow and Amy Deanna. They have also featured mannequins that are amputees, have stretch marks, and freckles.
Winnie Harlow (Also known as Chantelle Winnie) won the 21st cycle of America’s Next Top Model, while Amy Deanna became known for being the first model with Vitiligo to be the face of American make-up brand, Covergirl.
America's Next Top Model Season 21 winner Chantelle Winnie Harlow. Picture: Instagram.
The emergence of female mannequins with Vitiligo comes after the representation of more plus-size, ethnically different mannequins in fashion stores across the America and England. Two Missguided stores in England even styled a mannequin with a Muslim hijab.
The new mannequins are part of Missguided's "commitment to inspire self-love and to encourage buyers to be yourself, be confident in your own skin, celebrate your flaws, take risks and own it and f*** being perfect," Missguided said in a statement to online platform BuzzFeed.
Model Amy Deanna. Picture: Instagram.
The change in the representation of mannequins follows the transformation and inclusion of diverse people within the fashion industry. Even though the major couture and streetwear fashion houses are diversifying their models and clothes at a slow pace, the changes made to Missguided shows how committed some fashion stores are to pleasing their customers and representing all who buy their clothing.