Butter Pudding
Butter Pudding
Lisa K, the wife of South African pop star Danny K shoe, is behind the Running Bear range.
Picture: Matthews Baloyi/ANA
Lisa K, the wife of South African pop star Danny K shoe, is behind the Running Bear range.
Picture: Matthews Baloyi/ANA
Little Jane Sews is the kids clothing offshoot of Jane Sews.
Little Jane Sews is the kids clothing offshoot of Jane Sews.
CandyFlossClouds offers a delightful assortment of baby and toddler outfits.
CandyFlossClouds offers a delightful assortment of baby and toddler outfits.
BlueBelle stocks a wide variety of kids’ jelly shoes.
BlueBelle stocks a wide variety of kids’ jelly shoes.
Qhawear’s baby onesies are perfect as a baby shower gift.
Qhawear’s baby onesies are perfect as a baby shower gift.
Millennials are spending more money on their children and clothing. South Africa’s clothing scene is experiencing a boom of sorts, and it all comes down to kiddie couture.

Here’s a list of SA up-and-coming kiddie clothing brands that will give your little one instant playground cred.

Qhawear

Founded by Dineo Nomayeza Khambule, Qhawear is a proudly-SA brand which specialises in African couture for children.

“After having my son, I wanted to explore the same taste in fashion with him, but found it difficult to dress him as there was no place that offered beautiful African printed clothing that was easily accessible,” Nomayeza Khambule told POST during an earlier interview.

Why we love them: Their distinctive baby onesies are undeniably cute and can be worn by boys and girls.

Average price: R300

Shop it: www.facebook.com/Qhawear/

Qhawear’s baby onesies are perfect as a baby shower gift.

Butter Pudding

Hip, cool and authentically African at its core, Butter Pudding is the brainchild of Papama Mtwisha.

Inspired by her two daughters, the clothing label is the culmination of Mtwisha’s 15 years in fashion.

Why we love them: Their chic, yet functional clothing never deviates from the fact that their main client is a child.

Average price: R400

Shop it: butterpudding.myshopify.com

Butter Pudding

Running Bear Moccasins

Designed with love and care by Lisa K, wife of local musician Danny K, the moccasins are perfect for little growing feet.

The elastic opening makes them easy to put on and take off, and most importantly, stay on.

Why we love them: Made from soft leather, each shoe imitates barefoot walking which in turn helps strengthen baby’s muscles and ligaments.

Average price: R400

Shop it: www.runningbear.co.za

Lisa K, the wife of South African pop star Danny K shoe, is behind the Running Bear range.
Picture: Matthews Baloyi/ANA

CandyFlossClouds

Remember those cutesy Anne Geddes posters that we all tried to emulate with our newborns? If you were into those adorable outfits, you’ll simply love CandyFlossClouds.

The online store, founded by Mari Burger, is a delightful assortment of baby and toddler outfits.

Why we love them: You can never go wrong with pastels, polka dots and stripes.

Average price: R200

Shop it: www.candyflossclouds.co.za

CandyFlossClouds offers a delightful assortment of baby and toddler outfits.

BlueBelle

From red heart rompers to tulle skirts, BlueBelle is an offering founded by two moms who identified a gap in the market to create something special.

Affordable and stylish, the clothes are made with adventurous kids in mind, making comfort a priority.

Why we love them: The specially-designed jelly shoes are a fraction of what you would pay in a boutique store.

Average price: R150

Shop it: www.blubelle.co.za

BlueBelle stocks a wide variety of kids’ jelly shoes.