For its Pre-Fall 2019, Jimmy Choo's eyes atr on contemporary nostalgia to form a new breed of glamour. The brand revisits its history and heritage by re-interpreting their greatest looks through the eyes of youth today who were born in the ‘90s.
Bagging it. Picture: Supplied.
“Nineties references feel very relevant right now which is particularly poignant to me as it is when Jimmy Choo began. It’s at the soul of the brand. I wanted to re-examine that pivotal moment in culture and style looking at it from a new viewpoint. It’s not about nostalgia: it’s about re-inventing the past, and making it feel totally relevant for today by introducing a new attitude,” says Sandra Choi, Creative Director.
Step on them. Picture: Supplied.
The colour palettes in this collection are saturated, they feature electric blue, neon yellow, brilliant lipstick pinks, contrasting with accents of summertime neutrals and tuxedo monochrome.
WATCH: What's inside the Jimmy Choo Pre-Fall