WATCH: What's inside the Jimmy Choo Pre-Fall collection

By Lifestyle reporter Time of article published May 19, 2019

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For its Pre-Fall 2019, Jimmy Choo's eyes atr on contemporary nostalgia to form a new breed of glamour. The brand revisits its history and heritage by re-interpreting their greatest looks through the eyes of youth today who were born in the ‘90s.

Bagging it. Picture: Supplied. 

“Nineties references feel very relevant right now which is particularly poignant to me as it is when Jimmy Choo began. It’s at the soul of the brand. I wanted to re-examine that pivotal moment in culture and style looking at it from a new viewpoint. It’s not about nostalgia: it’s about re-inventing the past, and making it feel totally relevant for today by introducing a new attitude,” says Sandra Choi, Creative Director.

Step on them. Picture: Supplied. 

The colour palettes in this collection are saturated, they feature electric blue, neon yellow, brilliant lipstick pinks, contrasting with accents of summertime neutrals and tuxedo monochrome.

WATCH: What's inside the Jimmy Choo Pre-Fall


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