Street cred brand, Jabari just recently launched an edgy and eccentric campaign at Fourways, north of Johannesburg.
The "Get your freak on" campaign is a celebration of the youth's unique and unapologetic spirit. It adopts an innovative, bold and powerful tones focusedon digital channels, in particular Instagram and Facebook.
The freaky swag.
“Jabari challenges the status quo and stands for a group of people who don’t simply consume culture but more importantly create culture. It’s all about having a big attitude and being the leader. This range is about being visible, standing tall and being a sassy alternative to the same old norm,” says Zane Alley, marketing director of Jabari.
Oh so freaky!
The new Jabari collection comprises of camouflage, bold printed T-shirts, dusty pink sweaters and denim. It’s for the ‘cool kids’ who are fashion forward and know how to bend the rules of fashion.
Jabari is available exclusively at Edgars Active stores nationwide.