The Zara store in Westfield Stratford,. Picture: Supplied.
Zara has unveiled their latest store concept at Westfield Stratford, revealing pioneering features designed to transform the customer experience and integrate online and in- store shopping. 

The store, which totals 4,500 square metres, is the first in the world with a dedicated area for the purchase and collection of online orders. This section of the store features two automated online order collection points, serviced by a concealed area able to handle 2,400 orders simultaneously, enabling shoppers to collect purchases made through Zara’ ecommerce platforms.

Zara’s Stratford flagship store. Picture: Supplied. 

The system’s optical barcode reader scans QR or PIN codes that customers receive when they place orders online. Behind the pick-up point, a robotic arm collects trays and organises the packages optimally according to their size, delivering orders for customers to collect in seconds.

Interactive mirrors equipped with RFID will be able to detect the garment a customer is holding, enabling customers to see what a complete outfit will look like in the mirror. 

Complementing the regular cashier desks, there is a self-checkout area with a system that automatically identifies garments being purchased. Customers can simply confirm their items on a screen at self-checkout before paying with their cards or mobile phones.

The inside of Zara’s Stratford flagship. Picture: Supplied. 

The store has been designed to stand out as a unique shopping destination for Zara customers, boasting smart systems that reduce emissions and save energy.

The refurbishment of Zara’s Stratford flagship follows the brand’s introduction of an naugmented reality experience at 120 flagship stores worldwide for a fortnight earlier this year, including at London’s Oxford Street.