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Zola Nombona launches new shapewear brand

The new Lxve shapewear by Zola Nombona. Picture: Instagram/@znombona.

The new Lxve shapewear by Zola Nombona. Picture: Instagram/@znombona.

Published May 18, 2022

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South African award-winning actress Zola Nombona is expanding her brand as she launches a new underwear line.

Taking to Instagram, the “Lockdown” star announced to her 1.4 million followers that she is now the owner of Lxve, a new shapewear brand.

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She started by thanking God and continued to say: “This is LOVE. Today I am happy. I can finally introduce you guys to this dream of mine that I have worked so hard to make a reality. We’re a movement that celebrates bodies in all shapes and sizes while prioritising good quality, great functionality and comfort.”

She also launched the brand’s website, where people can shop full-firming briefs, maximal contour butt-lifting tights and more.

Her shapewear range is inclusive, catering for women of all sizes and shapes. She worked with everyday women to model for her brand. These women represent the “normal” beauty standards and not the unrealistic ones.

Her partner, Thomas Gumede, with whom she has a son, couldn’t hold back his excitement. He said he would love to wear the shapewear.

“You’ve worked so hard on this! I’m very proud of you. Look, I would wear this shapewear just to feel the material on my body.”

Nombona joins the likes of Thando Thabethe, who is the founder of Thabooty’s. Thabethe launched her brand in 2017 and opened her first physical store at Dainfern Square, north of Johannesburg, in June last year.

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