Hailey Baldwin is "all about off-duty style" and believes her partnership with Adidas reflects her everyday style.
The 20-year-old model has been tapped by Adidas and retailer JD Sports to star in the sports giant's 2017 EQT campaign, alongside grime artist Stormzy, and the blonde haired beauty has admitted the range suits her style because it is "super versatile" and in keeping with her simplistic fashion sense.
A post shared by Hailey Baldwin (@haileybaldwin) on Aug 15, 2017 at 11:30am PDT
Speaking to WWD about her wardrobe choices and her latest partnership, she said: "It brings a throwback element to your look but with a super modern interpretation. "I'm all about off-duty style and the EQT is super versatile."
The catwalk icon was photographed by Bella Newman in Los Angeles for the commercial, whilst the 'Shut Up' hitmaker's photoshoot took place in his hometown of London, which Reto Schimd captured.
@adidas @adidasuk & @jdofficial✌🏽much more to come, stay tuned! @jdwomen #EQT
A post shared by Hailey Baldwin (@haileybaldwin) on Aug 15, 2017 at 11:06am PDT
The 24-year-old artist has hinted he was honoured to be approached to star in the campaign because he has always been a fan of Adidas and would regularly shop in JD Sports when he was younger.
Speaking about his latest venture and how his life has almost come full circle with the project, the 'Big For Your Boots' artist said: "I grew up wearing Adidas and copping new clothes from JD Sports, so they both hold a lot of meaning for me."
And Stormzy - whose full name is Michael Ebenazer Kwadjo Omari Owuo Junior - has teased "big things" are in the pipeline for him following his partnership with Adidas.
A post shared by Gang Signs & Prayer (@stormzyofficial) on Aug 15, 2017 at 4:03am PDT
Alongside an image of Stormzy from the campaign, which was posted on his Instagram account and sees him adorn a grey and black sweater with a pair of jeans, he wrote: "Excited to announce my campaign with @adidasuk & @jdofficial. Big things are coming, keep your eyes peeled.... #EQT (sic)."
Hailey has also revealed "much more" is in store for the pair.
Alongside a photograph of her from the commercial, which was also posted on her photo-sharing site, she wrote: "@adidas @adidasuk & @jdofficial✌🏽much more to come, stay tuned! @jdwomen #EQT (sic)."