The 22-year-old model - who is married to 'Sorry' singer Justin Bieber - features in the American denim label's much-anticipated campaign wearing Levi's iconic styles, including the original 501, the 501 skinny and 501 shorts, that have been customised with the star's name in neon.
And Hailey has revealed that the collaboration was an obvious choice because she stole her first pair of Levi jeans from her dad, Stephen Baldwin, and she still wears them "today".
Bieber said: "I've been wearing 501 cutoffs since I can remember. They make me feel like me. I still wear them today."