It was supposed to be an innocent online campaign on Swedish retailer H&M's behalf. But what followed was a massive backlash on social media.
And it all started with celebrity hairstylist Vernon François posting a photo on Instagram from a recent H&M campaign ad that included a little black girl with her natural hair pulled into a ponytail. What got tweeps in their feelings is that her hair appeared to be unkempt and uncombed. Nevermind that the campaign pictures reflected a similar look with the other young models.
When posting the picture, François wrote: "It’s essential that we have a conversation about this photograph from the @hm_kids campaign. Before I begin, I do not have the facts, nor have I seen any statement by #H&M or the team who worked on this.