Kim Kardashian West goes red. (Instagram)

Is it real? Or is she faking it? 

With everything happening in the Kardashian/Jenner family right now, it comes to no surprise that sister Kim Kardashian West would do something crazy to draw attention to herself. 

Nothing new there. 

But what is new is the reality tv star's hair colour. That's if it's real of course.

On Saturday mom of three, soon to be four, posted a video showing off her new flaming red hair. 

Her red locks even matched the cherry red lollipop she was sucking on. 

View this post on Instagram

red ❤️

A post shared by Kim Kardashian Snapchat 🍑 (@kimkardashiansnap) on

But did the curvy businesswoman actually dye her hair?

We all fell for her "new" hair when she was, in fact, rocking a long lumo green wig last August.

Having said that she does experiment with hair colour and styles. Last year she went from brunette to blonde and even cut her long locks into an edgy bob.