Vichy Laboratoires kicked off this year's Ideal Summer sun care campaign with an exclusive Summerscape event, hosted at Beechwood Gardens, Hyde Park on Tuesday 29 November 2016.
The event was an opportunity for this internationally-renowned skin care brand to announce their brand new ambassador, former Miss SA 2015, Liesl Laurie with a particular focus on sun care protection through their Idéal Soleil range and the 3-in-1 Tinted Anti-Dark Spots Care SPF50+.
"As ambassador for Vichy South Africa, we believe that Liesl embodies the values of the brand wholeheartedly, and understands the importance of health as a means to beauty. At Vichy we understand that the human body is subjected to and responds to complex exposures including environmental factors, our diet, lifestyle and social influences. Awareness of these elements plays an important role in assisting us to fulfil our most beautiful selves. Awareness of these elements plays an important role in assisting us to fulfil our most beautiful selves." said Florentine Ammer brand manager for Vichy South Africa.
Guests included TV presenter ProVerb, media mogul Jenny Andrew, actress Kat Mohoaduba, Ranaa Patel from Sunday Times Fashion Weekly, some of SA's top beauty editors and renowned make-up artist Storm Pass.
Guests were invited to join the conversation on social media using the hashtag #IdealSummer which trended the whole afternoon on Twitter.