Black Coffee launches his own Black by Black Coffee deodorant. Picture: Instagram

Johannesburg — Fresh off his partnership with AXE at AXECESS Ibiza which took some of South Africa’s top DJ talent to perform on the world’s biggest party stage, DJ Black Coffee is back in South Africa and excited to announce a limed edition of his favorite AXE fragrance, AXE Black. 

The new bottling of the AXE Black fragrance will feature DJ Black Coffee on the can and inspire guys across South Africa to find their magic.

The limited edition is a celebration of the continued partnership with AXE and DJ Black Coffee. In conjunction with the launch, AXE and DJ Black Coffee will give one lucky winner the chance to win their very own one-of-a-kind AXE house party, headlined by DJ Black Coffee himself and featuring some of today’s top South African music talent. 

The AXE house party will bring the energy and talent of DJ Black Coffee directly to the winner and his friends so they can witness his magic live. 

“For years I’ve been fortunate to reach so many people through my music,” said DJ Black Coffee. “I’m excited to continue this journey with AXE in the hope of inspiring men to break out of the stereotypes society defines for them and live their lives authentically.”

“We wanted our AXE fans to join in the celebration of this partnership, which is why we have launched the AXE Black Coffee limited edition deodorant”, said Ryan Fauconier, Brand Manager of AXE South Africa. 

“We’ve come back from Ibiza where Kutloano Nhlapo showcased his magic alongside Black Coffee and now, with the AXE House Party, we wanted to bring Black Coffee’s magic back home,” said Ryan Fauconier, Brand Manager of AXE South Africa.