Harry Styles has revealed that he wears the new Gucci fragrance Mémoire d'une Odeur to bed.
The 25-year-old singer and actor fronts the new campaign for Gucci's first unisex perfume and he revealed that he loves the scent so much he wears it to bed.
When asked by Dazed if he really wears Mémoire?, Harry confirmed: "All the time. I sleep in it."
Harry also revealed he was attracted to the campaign because he loves how the fragrance "transcends gender".
He said: "It transcends gender. I really like wearing it because it's (Gucci's) first universal fragrance. It's really fresh to me. Floral, clean, not heavy. It smells like what I imagine Joan Didion's house to smell like."