Whether you are a professional athlete or more of a weekend-warrior, pursuing your sports obsession is a demanding endeavor.
Oakley has kicked off the #OneObsession movement in South Africa by teaming up with professional trail runner - Ryan Sandes and two urban-committed athletes- Wandile Zondo who is deep-rooted in the Fixie cycling scene in Soweto and Hakim Malema who runs the inner city streets of Johannesburg.
Professional trail runner, Ryan Sandes. Picture: Supplied.
As a sunglasses brand developed for top-level athletes, but accessible to all, Oakley has pledged to assist athletes with their daily activities - be it in their careers, family life or friendships. Through the global #OneObsession campaign, the brand wants to celebrate those who forgo certain things in the pursuit of sporting excellence at any level.
Wandile Zondo who is deep-rooted in the Fixie cycling scene in Soweto. Picture: Supplied.
Each of these athletes embody the #OneObsession notion and have had the opportunity to share their exceptional stories through a local film that depicts an average day in their lives while highlighting what it means to live with #OneObsession in South Africa.
Hakim Malema who runs the inner city streets of Johannesburg. Picture: Supplied.
Every athlete’s active lifestyle is an obsession to be proud of. The Oakley #OneObsession movement is an invitation to the obsession that never ends and celebrates the sacrifices one makes for his/her passions.