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How can you be a boss pushing product that don’t even have your name on it? BOSS UP. #TheSNEAKA 🇿🇦 Thank You @reeboksouthafrica for having the guts, the vision and the execution. We challenge other sportswear brands in this country to do the same!!!! This moment is bigger than just AKA.
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Rapper and businessman, AKA broke records when his custom-made Reebok sneakers sold out in 10 minutes.
The SneAKA dropped on Saturday, October 26 at Fourways, Mall of Africa, Menlyn, Canal Walk and online.
Brian Jackson, brand activation manager at Reebok South Africa, expressed his excitement at #TheSneAKA selling out so quickly, with fans desperate to get their feet into a pair written "Supa Mega" in bold.
“This collaboration is two years in the making, and both Reebok and AKA have poured an unprecedented amount of passion, determination and devotion into the project. The brand has partnered with celebrities in other countries like the US with great success, but this is the first time we have done it with a South African artist.
"We were a bit unsure about how South Africans would respond, but we needn’t have worried; we are blown away by the overwhelmingly positive response from Reebok fans," said Jackson.
AKA has also gifted his friends with the SneAKA, including Tshepi Vundla, Da Les, Nomoozlie, Tony Montana, Siya Kolisi, Thando Thabethe, Kim Jayde, and Fikile Mbalula- naming but a few.
In other news, AKA's multiple singles have also reached diamond and platinum status.