Ahead of the Vodacom Durban July last year, Red Bull hosted an intimate grooming session with some of Durban's male influencers, where they offered them haircuts and shaves and served with cocktails created with the popular energy drink.
This year they went bigger, offering haircuts, shaves, massages, a shoe shine service, manicures and pedicures.
Hosted at The Chairman, a popular night life venue in Durban, with a Cuban tinged decor, the city's influencers, media personalities and business people were treated to a grooming session to prep them for the Vodacom Durban July.
Guests were served Red Bull cocktails, while being entertained with live music from a band covering some classic jazz songs, while a DJ was in the barbershop section of the lounge, playing some deep house music.
Speaking to Priyanka Padayachee, the On Premise Marketing Specialist for the energy drink, she said that they brought back the activation due to the demand.
"It's a one-stop Durban July prep stop. The whole process of getting to the Durban July is also a big step, so for us it's all about paying attention before the hustle and bustle of the weekend. Last year we activated on a smaller scale and this year we were requested by the guys we invited to bring in manicures and pedicures. It's very interesting to see how much the perception men have on personal grooming, has changed."
Watch the video to see what else she said and a sneak peek into the treatments offered.