adidas Running launches a brand-new silhouette created for the street runner, the adidas PureBOOST GO.
Designed for easier changes in direction, the highly adaptive silhouette offers a running experience that’s both thrilling and accessible for all. Running through the streets of a vibrant city is liberating but can be unpredictable and intimidating. To empower runners to experience and enjoy the thrill of urban running, for training or commuting, adidas has designed the new PureBOOST GO, a dynamic and versatile performance silhouette created specifically to adapt to the demands of running the city.
The brand-new Expanded Landing Zone - a wider forefoot platform for increased stability in lateral movements - gives street runners ultimate adaptability, so they can change direction with ease and speed. The PureBOOST GO also features a BOOST midsole, adidas’ industry-defining technology that offers runners endless energy return. For a more comfortable fit and a better running experience, a deconstructed circular knit upper, crafted from a breathable fabric, improves flexibility and freedom of movement with each step.
The adidas PureBOOST Go is available on adidas ecom and in adidas concept stores at a retail price of R1899.
To find out more, please visit: adidas.co.za/PureBOOST. Follow the conversation on Instagram, using #adidasRunning and #PureBOOST.