Chidera 'The Slumflower' Eggerue. Picture: Instagram
Guess what, women should do away with their bras and other devices that keep their breasts in place because #saggyboobsmatter. 

23-year old UK blogger Chidera Eggerue (known as The Slumflower on social media) began her campaign #saggyboobsmatter after she wrote on her blog that she was getting tired of seeing the media perpetuate ‘perfect’ breasts in magazines and television. 

The London-based blogger explained that her journey to accepting her saggy breasts was a very difficult one that was plagued with emotional and mental issues. 

“It was so bad that at that age I had already decided that I’d get a boob job once I got my first job at 18. I reached 18 and didn’t get a job, let alone a boob job, so I continued self-loathing until I reached 19 and became tired of feeling like a stranger in my own body”.
“I decided I’d had enough and made the choice to stop wearing a bra”.
Eggerue also pointed out that the aim of her campaign was not to only highlight self-acceptance surrounding one’s breasts, but to also to assist them with the difficult task of self-love and acceptance, as even though there are activists for the body positive movement, there are still groups of people who feel marginalized by the movement, or rather those who are spearheading the movement. 

Eggerue clarifies that the aim of #saggyboobsmatter is not to put the focus on breasts that have lost elasticity due to various and personal reasons, but to put the spotlight on the imprint of the various body types that exist and not how a woman’s body is supposed to look. 

Behind the scenes shooting something really cute today! #SAGGYBOOBSMATTER

A post shared by Chidera (@theslumflower) on

“Through creating #SaggyBoobsMatter, I have been able to help women articulate their own body image hangups – especially slim women who don’t really know where they stand in the body positivity movement.”

However. The #saggyboobsmatter movement has not been a simple one, as most campaigns do receive backlash, and for Eggerue – her backlash came in the form of body shaming and being insulted online. 

“Overall, I think the movement has been received with a lot of sarcasm and insults from men and a few confused women, which doesn’t surprise me”, she said.

“This concerns me a lot because other women who look like me are seeing some of the horrible responses to this movement and are now probably feeling more insecure about their bodies when they see the vitriol I receive for showing up boldly and proudly. We still have to exist loudly, though. 
From breastfeeding mothers to the very bodies women were born in, one isn’t any better than another”.