Earlier this month Sunglass Hut launched a curator collaboration with street style star and renowned American photographer Adam Katz Sinding based on the concept of “Faces of Fashion Week”. The concept was based on the idea of Katz strategically featuring certain styles selected in store that would work with each chosen person’s face.
Local photographer Fhatuwani Mukheli (from I See A Different You) shot everyday people in the streets of Johannesburg in collaboration with Sunglass Hut SA. Mimicking Katz’s talent for shooting sunglasses in a style that captures the zeitgeist of the contemporary fashion industry.
Mukheli identified individuals in the trendy haunts of Braamfontein, Keys Avenue, Parkhurst and Rosebank. Each person was handed a pair of shades the photographer thought suited their face. These then became the ‘frame’ for the shot, which served the dual purpose of showcasing iconic city spots.
The resulting pictures are fresh, authentic and fun, shining a spotlight on each individual’s unique personality.
“The vibe of the sunglasses just works naturally with the chosen people and locations,” said Mukheli. Earl Kopeledi, Marketing Manager at Sunglass Hut SA, agreed, “South Africa is a country bursting with energy and vitality. It’s also home to abundant ingenuity and creativity. This project was about collaborating with curators who represent the essence of what SA is about, all through the unique lens of our sunglasses, which bring people’s personalities to the fore.”
For more information on Sunglass Hut SA’s House of the Sun, visit SunglassHut.com/za.