The NWJ Bridal & Beauty experience starts today. Picture: Supplied.
In keeping with worldwide beauty trends, Kwa-Zulu Natal's  largest annual wedding exhibition, formerly The NWJ Bridal and Events Show, is relaunching as The NWJ Bridal Beauty Experience - bringing with it a fresh, new take on modern wedding trends and the introduction of an authentic interactive beauty experience.

Recognising the shift towards individual expression as the new definition of beauty, and the impact this has had on the beauty industry itself, is what gave rise to the inception of The NWJ Bridal & Beauty Experience which takes place from March 2-4 at the Durban Exhibition Centre.

Taking inspiration from the New York, Los Angeles and London Beautycon festivals, and influencers such as Chrissy Teigen, Gigi Hadid, and the Jenner and Kardashian sisters, the NWJ Bridal & Beauty Experience aims to celebrate the Millennial generation’s impact on the future of the beauty industry; showcasing how influencers can become a household name by creating a (very) successful living for themselves in the beauty industry, thanks to the power of social media.

Beautiful wedding gown. Picture: Getty images. 

“The coming of age of the millennial generation has shifted traditional beauty norms from the pursuit of superficial perfectionism, of the much-revered super models of the 80’s and 90’s, to a more inclusive view of beauty; incorporating all shapes and sizes, religions, cultures and sexual orientations,” explains Creative Director, Yasmin Kathoria.

The NWJ Bridal & Beauty Experience will showcase cutting-edge jewellery and beauty trends with bridal masterclasses, hair and make-up tutorials, brow artistry, male-grooming trends, pioneering brand product sampling, live interviews with leading beauty brand ambassadors, make-over shows
and competitions. 

The experience intends to be the ultimate cosmopolitan wedding experience providing the millennial bridal party with access to leading exhibitors in the bridal and beauty industry all under one roof.