The handbag wall at The Box Shop Midrand.
The handbag wall at The Box Shop Midrand.

The Box Shop SA opens new store in Midrand

By Lifestyle Reporter Time of article published Sep 16, 2018

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Lifestyle retail outlet, The Box Shop SA recently opened another store at Shanty Town Lifestyle Center in Midrand, where local brands from different sectors house their products. 

Home to over 78 brands including food, cosmetics, home decor, fashion and accessories- The Box Shop SA started in 2016 at Vilakazi Street, Soweto as an initiative to support youth owned local brands. 

Stylish cushions sold at The Box Shop. 

At the launch, attendees were treated to a small fashion show just to give them a glimpse of what our local designers have this season. 

Suga n Spyce, Chepe Street Wear, Hectic 7 and Hazelbird Styl all showcased their garments which have an African flair. 

The Fashion Show commence

Exclusive @theboxshopsa #TheBoxShopMidrand @HazelbirdZinhle

— The Box Shop SA (@theboxshopsa) September 14, 2018

To promote local, Xavier Edziwa of National Treasury talked about how important it is to fund, support and buy from local brands

“ Let’s give our young entrepreneurs an opportunity and buy from them. Let’s also try to open various channels not only in the Midrand area but across the country,” said Edziwa. 

WATCH: What's inside the new Box Shop Midrand

The Box Shop SA continues to help young entrepreneurs grow their businesses by reaching markets beyond their social influence and positioning themselves in global markets.

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