Consumers loved them, and millions were taken home to adorn windowsills and kitchens.
The very clever little containers are called Jiffy-Pots and the substrate pellets filling them are Jiffy Pellets. Jiffy is headquartered in Norway, and represented in this country and sub-Saharan Africa by Camel Thorn Horticulture (Pty) Ltd, which imports, exports and distributes a range of horticultural products.
Jiffy manufactures all sorts of clever things, specifically coco peat and peat growing mediums, as well as coco peat and peat products like seedling pellets, grow bags, grow blocks, biodegradable pots and pot strips and seedling trays.
“Our coco peat products are imported from Sri Lanka, and the peat products from Canada and Europe usually through Jiffy’s central warehouse in Denmark,” said Jules Kieser, the director of Camel Thorn Horticulture.