Since the coffee company’s offer has gained a lot of support on social media it has challenged other food and beverage outlets along the province’s coastline to do the same.
Owners of the Rox Coffee Company, Tregue and Bonnie Minnaar, said they first noticed the initiative in Australia and thought why not introduce it here.
“My husband grew up on the beach and in the Lifesaving Club so the promenade is very important to us,” Minnaar said.
She said if others took up the initiative, the beaches would be pristine. Using the #BeachCleanUp, a number of photographs have been posted on social media by people participating in the initiative.