Barrister Nkanyiso Ntuli works at Rox Coffee Company in uMhlanga, which offers a free coffee to anyone who collects a bucket of litter along the beach. Zanele Zulu African News Agency (ANA)
Durban - In a bid to keep uMhlanga’s beach and promenade litter-free, the Rox Coffee Company shop is offering beach goers a free coffee if they pick up a bucket of litter.

Since the coffee company’s offer has gained a lot of support on social media it has challenged other food and beverage outlets along the province’s coastline to do the same.

Owners of the Rox Coffee Company, Tregue and Bonnie Minnaar, said they first noticed the initiative in Australia and thought why not introduce it here.

“My husband grew up on the beach and in the Lifesaving Club so the promenade is very important to us,” Minnaar said.

She said if others took up the initiative, the beaches would be pristine. Using the #BeachCleanUp, a number of photographs have been posted on social media by people participating in the initiative.

“No one wants to do something for nothing and that is the sad reality, but offering something small like a cup of coffee, has really got people working for it,” she said.

Gus Silber, who participated in the initiative at the weekend, posted on Facebook about it.

“The concept of trash for cash, I should add, is not all that new. In various parts of the developing world, including India and South Africa, there are programmes in place to encourage communities to gather and swop garbage for wi-fi, school supplies and basic commodities.

“But I hadn’t heard of trash for coffee before. My Flat White, let me tell you, was good, but nowhere near as good as the feeling I got when I crumpled the cup and threw it in the bin, where all of the garbage we generate and leave behind, rightfully belongs,” read part of Silber’s experience.

Minnaar said people were amazed at the initiative, with some patrons becoming regulars.

She said there were a group of people who visited them every morning, filled their buckets, which the coffee shop supplies, and then grabbed their morning coffee.

The Mercury