Kasi Brothers Events Production director Ayethaba Dlamini left a comfortable corporate job in banking to serve a niche media market, shooting corporate marketing videos and photographs and providing audio-visual and multi-media production services for events.
Durban - When Ayethaba Dlamini picked up his parents’ camera while he was still in high school and started taking family photographs for neighbours, he had no idea his part-time hobby would turn into an award-winning small business.

Dlamini, 30, founder of Kasi Brothers Events Production, scored a hat-trick when he won the SmartxChange MICTe SMME of the Year 2018 award. He won the eThekwini Municipality’s Lion’s Den Business Excellence Award and the Tsogo Sun Entrepreneurs Merit Award earlier this year.

Dlamini said he and a few friends took an interest in photography when he was in Grade8 and they would walk house to house offering to take family portraits for people in Inanda in exchange for R10.

“It’s a case of passion finds you - there was a camera at home and we picked it up. After going door to door we became famous in the township for taking photos and we started doing people’s parties,” Dlamini said.

Dlamini matriculated from Park Hill Secondary School and studied various business courses. He earned a Bachelor of Business Administration from Unisa, and obtained a certificate in business science from University of the Witwatersrand as well as certificates in marketing and starting a small business, before taking up a position in corporate banking at Nedbank, where he worked for five years.

He eventually quit his job to follow his passion and start his small business, which initially offered photography for weddings and birthday parties before changing focus to offer photography, videography, sound, staging and multimedia services for corporate events, conferences and company’s internal video projects such as safety videos.

Kasi Brothers Events Productions today employs four permanent staff and 19 part-time staff, servicing corporate and private clients across KwaZulu-Natal and in Gauteng and the Eastern Cape.

Dlamini’s advice to aspirant young entrepreneurs is that “the best thing is to start and if you have doubts it is fine. I still have doubts about new projects today. If you see there is a gap just get in there, the only way to find out if it is right or wrong, just try it because if you don’t you will be 70 years old and asking yourself ‘what if?’ ”

The Mercury