EThekwini Municipality mayor Mxolisi Kaunda at the launch of Durban's July Grand Experience on Thursday. Picture: Tawanda Taruvinga/Gameplan Media
EThekwini Municipality mayor Mxolisi Kaunda at the launch of Durban's July Grand Experience on Thursday. Picture: Tawanda Taruvinga/Gameplan Media

Durban’s July Grand Experience is launched

By Vernon Mchunu Time of article published Jun 17, 2021

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Durban Tourism’s winter campaign, titled Durban’s July Grand Experience and featuring the Vodacom Durban July, was launched on Thursday.

Gold Circle Racing, owners of the Vodacom Durban July (VDJ), expressed their pride in partnering with Vodacom and the municipality to stage the 125th running of the race and to be part of Durban Tourism’s greater campaign to assist the tourism sector’s economic recovery from the ongoing effects of the Covid-19 pandemic.

The VDJ, to be held at Greyville Racecourse on July 3 behind closed doors, will be broadcast on Super Sport 4, DSTV channel 204 and on the city’s digital platforms.

City spokesperson Msawakhe Mayisela said the main event would be supported with pre- and post-event activities taking place on July 2 and 4.

EThekwini mayor Mxolisi Kaunda said rebuilding tourism and hosting events during this period requires innovation.

“If visitors can’t experience our tourism products physically, they should be able to participate virtually. This is the commitment we made when we launched the Economic Recovery Plan, to revive sectors adversely affected by Covid-19,” he said, adding that “it was all systems go” in preparation for the event.

“We’re working hard to ensure there is tourism activity which is critical for the local economy, while emphasising strict adherence to health regulations. We’ve also identified sport as being vital to positioning Durban as a preferred venue for international events.”

The VDJ final field will be announced at 1pm on June 22 on Tellytrack, DSTV channel 249.

A central pillar of the VDJ experience is celebrating South African fashion and this year this is again being done through a range of programmes produced in collaboration with the municipality, including the VDJ Young Designers Award, the Durban Fashion Fair Rising Stars Collection and the VDJ Invited Designers Showcase.

The Vodacom Durban July and Gold Circle are working closely with the municipality and Durban Fashion Fair to capture and broadcast the VDJ Fashion Experience collections to audiences at home through a series of pop-up fashions shoots.

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