Roberts, who previously worked for multinational engineering firm SNC-Lavalin as a project manager, said he had always aspired to open some kind of small business and it was after he observed a friend’s home-brewing operation that he decided to open a craft brewery.
He first bought a small home-brewing kit which he tested in his garage at home in Johannesburg, before investing in a local bottle store in Cathkin Park, just outside Winterton, and taking out a loan to develop The Drakensberg Brewery.
“I had not brewed before but I had always thought of doing a small brewery and I knew there was a gap here. Market research is expensive so we just worked out a plan,” he said.
Roberts said he calculated how much beer he could sell locally to hotels and restaurants as well as through his on-site pub.