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Pick n Pay celebrates 10-year smarter shopper anniversary by giving loyal customers R1 billion in points, prizes

PNP to give R1 billion in smarter shopper points to loyal customers to celebrate 10 years. Picture: Supplied.

PNP to give R1 billion in smarter shopper points to loyal customers to celebrate 10 years. Picture: Supplied.

Published Sep 20, 2021

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DURBAN - The Pick n Pay group has announced that they will be giving R1 billion in rewards to their Smart Shopper card owner customers to celebrate 10 years since the customer loyalty programme started.

Pick n Pay Smart Shopper was introduced in 2011 and offered members the opportunity to earn points on their grocery purchases. It has since evolved to include a diverse set of benefits.

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Andrew Mills, marketing group executive at Pick n Pay, said: “A decade of Pick n Pay Smart Shopper is thanks to our loyal customers. They have walked this journey with us and actively participated in its evolution and success. The R1 billion and more in savings, prizes and points over the next few weeks is our way of saying thank you to them for choosing Pick n Pay and for helping us make Smart Shopper South Africa’s most loved retail loyalty programme.”

According to the supermarket, Smart Shopper has become increasingly relevant since its launch 10 years ago, with loyalty members using its benefits to navigate tough economic times. The programme has more than 8.5 million active members and delivered more than R3.5 billion in savings to customers in 2020 alone.

Smart Shopper Smart Prices provide customers with immediate savings when using their card in-store or online. Real Cash Back rewards customers with points that can be used directly at any till point or online within 12 months from earning them.

“Our customers most love that Smart Shopper offers them real value in terms of rewards and savings. These rewards extend beyond the doors of Pick n Pay, and it’s thanks to our suppliers and partners that we are able to offer our loyal customers so much value,” said Mills.

To receive a share in the more than R1 billion in rewards, which includes instant savings, competition prizes and Smart Shopper points, loyalty members need to ensure that they have registered their card on Pick n Pay’s various registration channels.

THE MERCURY

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