Rush for Hello Kitty toys injures seven

By Time of article published Jan 14, 2000

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Singapore - At least seven people were injured when customers stampeding to buy Hello Kitty toys at a Singapore McDonalds franchise caused a giant glass door to shatter, a report said on Friday.

It was the second incident of uncontrolled behaviour in relation to a 40-day promotion of the sought-after Japanese figures at Singapore's McDonald's outlets, and prompted the implementation of heightened crowd control measures. The promotion has drawn hundreds of customers willing to wait in lines to purchase the toys.

The injured on Thursday suffered multiple cuts on their bodies and heads. They were among throngs of people surging forward to purchase the soft-toy pair of Hello Kitty and Dear Daniel in Korean wedding outfits when the glass door shattered, showering splinters among the crowd, officials said.

"We are very sorry that the euphoria surrounding the Hello Kitty promotion has led to such an incident," a McDonald's spokesperson said. He appealed to customers "to keep calm" despite their zeal to obtain the toys.

The spokesperson said the crowd control officers will be stationed at all 113 McDonalds outlets next Thursday when the promotion resumes.

The fast-food chain is also limiting to four the number of toys each customer can purchase.

In the other incident, a physician and a truck driver got into a fight two weeks ago while waiting outside another outlet. - Sapa-DPA

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