The online shooter accounts for an enormous amount of consumers’ screen time, Netflix said in a shareholder letter last week, making it a formidable foe in the global war for internet users’ attention.
“We earn consumer screen time, both mobile and television, away from a very broad set of competitors,” Netflix said. “We compete with (and lose to) Fortnite more than HBO There are thousands of competitors in this highly fragmented market vying to entertain consumers.”
Netflix’s decision to name-check Fortnite reflects the game’s ever-growing popularity. It boasts more than 200million registered users, and some 80million log in to play each month, says publisher Epic Games.
Thanks to an engaging combination of reward mechanics, social communication and ease of entry - the game’s competitive mode is free to play - Fortnite soared to fresh heights last year, helping Epic earn a reported $3billion (R42bn) in profit.