Midrand - On the opening day of the South Africa Bike Festival, Friday 25 May, the organisers will host an industry stakeholder summit to debate openly and create dialogue around the core issues facing the motorcycle industry in South Africa.

The convenors have cast their net significantly wider than the ‘usual suspects’ - the members of the Association of Motorcycle Importers and Distributors - to include road safety experts, government and licensing authorities, media, educators and riding instructors, and marketing professionals, with a view to understanding today’s motorcycle purchaser, and what the industry needs, to attract a new, untapped audience.

This inaugural networking event will start at 8am in the Kyalami Grand Prix Circuit & International Convention Centre, with a compere introduction, to be followed by presentations on:

Safety & Education: Taking responsibility and making a difference

Understanding the modern bike shopper

Independence, Mobility & The Future

Panel Discussion

Audience Q&A

Before the official opening of the South Africa Bike Festival at 11am.

The summit isn’t limited to industry professionals; if you’re serious about motorcycling, road safety and the part bikes and scooters will play in the future of mobility, you’ll want to hear what these role-players have to say.

To reserve a seat at the summit, contact Alison Fyfe-Turck on 083 653 1707 or Annie Fyfe-Hitchings on 082 322 5112 before 20 May.

IOL Motoring