Thousands of Harley-Davidson riders are rumbling into the usually quiet KwaZulu-Natal resort town of Margate for the third annual Africa Bike Week, one of South Africa's biggest bike rallies - and probably the loudest!
The event will be on until Sunday 1 May, attracting motorcycling families, members of Hog (the dealer-supported Harley Owners Group) and riders of all ages and backgrounds from all over South Africa and beyond.
The rally will feature what the organisers claim as South Africa's biggest Harley-Davidson mass ride as well as stunt shows, custom bikes displays and concours, free demo rides, displays of the latest Harley models and accessories, and dozens of bike-related stalls.
And the cost? It's all free - as the song says, there's no forms or no applications, there's no red-tape administration, just get yourself and your Harley to Margate for the party of a lifetime.
Each year at the beginning of May the rally takes over the whole town for four days and three nights of non-stop celebration. Hotels, pubs and even streets are renamed as 80 000 (yes, Cyril, that's eighty thousand) revellers and more than 12 000 motorcycles let rip.
And there's live music every night, from award-winning local artists including Prime Circle, Naranjo, the Christian Heath Band, Ludik, Jon Delinger, Die Heuwels Fantasties, Van Coke Kartel, Black Era, and Flies.
Africa Bike Week organiser Martin Engelbrecht said: "We have taken special care in ensuring that the entertainment is top notch and suitable for the whole family.
"Bands will perform at two venues - the Harley Village main beach arena and at the Tennessee Aftermarket arena which will transform to a DJ venue in the evening, taking guests deep into the night."
The mass ride will run from Shelley Centre to Port Shepstone on Sunday morning and about 3000 Harleys are expected to take part. By Monday afternoon the last of the bikes will have rumbled out of town as the citizens of Margate take out their ear-plugs, count their takings and settle back into their habitual torpor - until next year.