According to American carmaker Chrysler, the 300 back in the 1950s was the world's first muscle-car, running an impressive 230km/h at Daytona Beach with Hemi power.
Fast forward to the launch in South Africa of the latest 300C and not too much has changed on the performance front, especially when you throw in the SRT8 nomenclature.
Buyers get to choose between three models - the 210kW/340Nm, 3.6-litre V6 petrol, the 176kW/550Nm, three-litre V6 turbodiesel, and the big-daddy 6.4-litre V8 SRT8 - the same lump as in the Jeep SRT8 - pushes 347kW and 631Nm.
We got to taste the SRT8 at the launch in Knysna and it certainly is special.
That Hemi, especially at sea level, is very wide awake. The gearing is also a bit of an enigma - I wondered why this flagship didn't get the eight-speed 'box but with second gear getting you to 130km/h it's clear the legs here are long.