Under the direction of former Audi designer Peter Schreyer, Kia is quietly positioning itself as the sportier, more adventurous (dare we say premium) arm of its parent company, Korean auto giant Hyundai.
What really woke us up to Kia's ambitious plans was the Kia GT concept, a seriously glamorous, rear wheel-drive, 'four-door coupé' that challenged the German autocracy on their home turf at the 2011 Frankfurt motor show.
More than that, the GT was a runner.
It had a 290kW, 3.3-litre direct-injection turbopetrol V6 driving the aforementioned rear wheels through an eight-speed auto tranny.
Now Kia vice-president of overseas marketing Soon-Nam Lee has told Auto Express that a production version will be released in 2016.