Kia has been making its fair share of design statements lately and its latest, just unveiled at the Detroit Motor Show, is the 'KV7' concept.
Conceived as a modern-day "activity MPV", the KV7 was designed by Kia's California design team to challenge the notion that MPVs are strictly boring family transportation devices.
Chief Designer Tom Kearns said: "From the outset, we felt the category was in need of an honest reassessment due to the fact that everyone seems so desperate to attach the word 'sporty' to their MPV even though MPVs, at their very core, are simply a box."
"Rather than reject the box we chose to celebrate it, just like we did with the Soul, and the result is a straightforward yet sophisticated vehicle that retains the functionality MPVs are known for and meets the changing and diverse needs of today's consumers."
The lounge-like interior is accessed by a striking passenger-side gullwing door which, when opened with the pillar-less front passenger door, provides extraordinarily convenient access, according to Kia.