Even for F1 drivers such as Mercedes team mates Lewis Hamiltion and Nico Rosberg, the driver's seat of the new Mercedes-Benz 265kW A45 AMG (which Mercedes says has the world's most powerful two-litre four cylinder production engine) is worth arguing over.
Until the Mercedes wish fairy (tall, blonde and distinctly Wagnerian) gets involved, as you'll see in the first of the two A45 TV ads below.
The second is longer and even more out there, if that's possible, featuring an attempted alien abduction - although they don't say why the want the A45 - maybe it's more powerful than their hyperdrive.