This is the first image Infiniti has given us of the Q30 concept, which will have its world premiere at the Frankfurt motor show in a just a couple of weeks, as the next step into the brand's move into new segements.
It's a deliberate attempt, says design director Alfonso Albaisa, to challenge the way we think about premium compact cars - not a coupé, not a hatch or a crossover but a fusion of all three body styles, aimed at younger customers open to an alternative approach.
It's well known that a production version of the Q30 will see light of day in the not-too-distant future.
However, Infiniti has given us no nuts-and-bolts details, so we'll have to wait and see what mechanical content they've squeezed beneath the bold, muscular shape penned by a designer trying perhaps just a little too hard to create a distinctive look.
It will be interesting to see how it rates with the Frankfurt public when compared to the new Mercedes A-Class and even the Volvo V40.