Q30 concept is a deliberate attempt to challenge the way we think about premium compact cars.

This is the first image Infiniti has given us of the Q30 concept, which will have its world premiere at the Frankfurt motor show in a just a couple of weeks, as the next step into the brand's move into new segements.

It's a deliberate attempt, says design director Alfonso Albaisa, to challenge the way we think about premium compact cars - not a coupé, not a hatch or a crossover but a fusion of all three body styles, aimed at younger customers open to an alternative approach.

It's well known that a production version of the Q30 will see light of day in the not-too-distant future.

However, Infiniti has given us no nuts-and-bolts details, so we'll have to wait and see what mechanical content they've squeezed beneath the bold, muscular shape penned by a designer trying perhaps just a little too hard to create a distinctive look.

It will be interesting to see how it rates with the Frankfurt public when compared to the new Mercedes A-Class and even the Volvo V40.