Each year the car-company PR mavens put almost as much effort into finding new ways to describe the detail improvements that have been made to their products as the white-coats put into the actual cars.
But we have to give Land Rover 9.5 out of 10 for this one: the 2012 Range Rover Sport hasn't been revised, or nipped and tucked, or even face-lifted - it has been enhanced. Nice one, chaps.
Probably the most significant enhancement is a power-operated tailgate, operated by buttons on the fascia, the key fob and the tailgate itself. You can even set the lift height by holding the tailgate at the required height and pressing its button for 10 seconds.
And even then the setting can be overridden to accommodate taller users if necessary.
TRULY EXCLUSIVE
Styling enhancements start with new choices for the Range Rover Sport's Autobiography programme, which gives customers the opportunity to put their own original stamp on their car and make it truly exclusive.
The catalogue now includes two luxury-orientated interior themes - Cannes and revised Valencia - and five interior themes that offer varying degrees of sportiness - Estoril, Hockenheim, Le Mans, Monaco and Monza.
All of them, however, include a special grille, side vents, 20” 10-spoked alloys, stainless-steel door tread plates, body-coloured door handles and special bonnet badges.
The 2012 Range Rover Sport Supercharged has been updated with a distinctive new grille surround and fender vent mesh, gloss black headlight cluster liners, plated fender vent fingers, body-coloured door handles, chromed tailpipes and 20” five-spoked alloy rims with new 'Range Rover' centres.
NEW LEVELS OF SOUND QUALITY
Inside, the enhancements are all about new levels of sound quality, connectivity and compatability. The Harman Kardon Hi-Ice system has been upgraded from nine speakers to 11 and its output boosted from 240W to 380W.
The Harman Kardon Logic 7 system, however, has seen an even more dramatic improvement, from 14 to 17 speakers and from 480W output power to 825W.
Both systems now support DVD audio formats, there's a new hard-disk-drive music server, dual tuners to give a seamless signal, iPod and video streaming via two USB ports in the console lid and audio streaming by Bluetooth.
For the first time on a Range Rover Sport, you can now opt for a 180mm dual-view touch-screen, allowing the driver to check the navigation display while the passenger watches a DVD.
Hard-disc navigation now includes traffic message channel and destination entry by voice; a new 'Say what you see' display helps the driver learn commands with useful step-by-step screen prompts and allows the use of spoken short codes.
Even rear-seat passengers aren't forgotten, with new cordless headphones available to order .
RANGE ROVER SPORT PRICES
V6 3.0 Diesel HSE - R905 500
V6 3.0 Diesel HSE LUXURY - R968 800
V8 5.0 Supercharged Petrol - R1 045 100
V8 5.0 Supercharged Petrol Autobiography LE - R1 159 300