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SA model the new face of Maserati

SA model Genevieve Morton will be the face of Maserati this year.

SA model Genevieve Morton will be the face of Maserati this year.

Published May 11, 2015

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Johannesburg - Maserati has discovered that Charlize Theron is not the only blonde bombshell to come straight outta Benoni. South African model Genevieve Morton is set to represent Maserati’s 2015 range.

The general manager of Maserati SA, Glen Sealey, has announced that Morton, 26, would be in the company’s 2015 brochures and would also be featured in a worldwide social media campaign.

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Genevieve will bring her two million Facebook fans, 108 000 Instagram followers and 57 000 Twitter readers to the Maserati social media campaign, joining Maserati’s four million people on Facebook, 361 000 on Instagram and 450 000 Twitter followers.” Sealey said.

He said Morton had already completed a major photoshoot for the carmaker featuring its entire range.

Morton is from Benoni in the East Rand and was raised in Scottburgh, on the KwaZulu Natal south coast. She was the first South African to appear in the prestigious Sports Illustrated America swimsuit issue, something she has achieved five times.

Source: ANA

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