Just four years ago, Ssangyong was teetering on the edge of bankruptcy. But the South Korean SUV specialist was given a lifeline when the cash-flush Mahindra & Mahindra of India took a majority stake and now Ssangyong is laying out its bold plans for the future.
On the back of four new products planned for the next three years, all coming off a brand new unibody platform, the company is aiming to almost triple its global sales to 310 000 units by 2016.
At a media conference in Johannesburg on Thursday, Ssangyong's sales and marketing vice president, Johng-Sik Choi, explained that Mahindra has just handed Ssangyong the equivalent of R700-million to develop new products and increase its production capacity.
The most exciting news on the product front is the development of two new unibody platforms for models that will join the latest Korando in the crossover SUV segment.